Alexander Ziehe | Phó Chủ tịch, ĐNA / VP, SEA, Hettich Group | Chủ tịch / Chairman
Hiệp hội Doanh nghiệp Đức / German Business Association (GBA)

Mr. Alexander Ziehe is Vice President for Southeast Asia at the Hettich Group, where he leads regional growth strategy, multi-brand expansion, and operational excellence across ASEAN. He oversees the localization and market development of Hettich and FGV, strengthening the Group’s presence through strategic partnerships and stakeholder engagement.

In parallel, he serves as Chairman of the German Business Association (GBA) Vietnam, representing over 400 member companies and advancing advocacy, sustainability dialogue, and cross-border business collaboration within the European and Vietnamese business communities.

Previously, Mr. Ziehe held senior leadership roles at Viessmann, driving expansion across Asia Pacific and Oceania, establishing new markets, and building high-performing regional teams. With a strong background in strategy, government engagement, and international business development, he focuses on fostering long-term partnerships and sustainable growth in Southeast Asia.