Jeffrey Beyer | Managing Director
Zest Associates

Jeffrey Beyer is the Founder and Managing Director of Zest Associates, a UAE-based sustainability consultancy focused on business and government strategy, cleantech innovation, and green finance. He also runs a UK-based company, Zest Cleantech, that connects breakthrough innovators to clients and partners in the Middle East. Jeffrey led a major United Nations program for the Saudi Ministry of Energy focused on clean energy from 2023 - 2025 and has launched innovation programs for utilities like the UK’s National Grid, and multilaterals like the World Bank and International Climate Fund. He has helped establish national Centres of Excellence for renewables and energy efficiency, including the UK Offshore Wind Innovation Hub, National Renewable Energy Catapult and the South African Private Sector Energy Efficiency Program. He has authored landmark studies on financing a green transition in the Middle East and accelerating the clean hydrogen industry in the UAE, and was instrumental in founding the UK's first cleantech Venture Capital fund as a public-private partnership, now capitalized with £100 million. He holds undergraduate degrees in Economics and Psychology, and a Masters in Environmental Change & Management from Oxford University.