David Egerton | Chief Digital Officer
McGettigan’s

Senior digital leader with 15+ years’ experience delivering revenue growth, exceptional customer experiences and operational efficiency through digital transformation, innovation and data-driven strategy across hospitality, fintech and large-scale retail environments. My experience spans Europe, The Middle East, Africa and South East Asia. Currently Chief Digital Officer for a multi-market hospitality group spanning the UAE, Bahrain and Ireland, responsible for driving digital, data and commercial strategy across a diverse portfolio of hotels, restaurants, bars and pubs. I have a proven track record of owning the full customer journey, from discovery and acquisition through to loyalty and retention, delivering measurable improvements in revenue, conversion, NPS, and cost efficiency through CX, digital and business strategies. I also have extensive experience leading cross-functional teams across Digital, Product, Sales, Marketing, IT, and Operations, and building scalable platforms such as websites, mobile apps, POS, payments, CRM, loyalty, and data-driven reporting. Passionate about data-driven decision making, I bring a unique blend of hospitality, fintech, retail and omnichannel expertise, having held senior leadership roles at market-leading organisations including The McGettigan Group, Geidea, Network International, Al Futtaim, Landmark Group, and Debenhams. I have been recognised for redefining industry standards and translating customer-first strategy into practical execution, aligning digital innovation with on-the-ground operations to deliver sustainable commercial impact.