Sheila's marketing journey is not straightforward. She has worked in consulting firms to help implement projects funded by the World Bank and the Japan Bank for International Cooperation, co-founded a successfully exited start-up company, and handled P & L responsibility at Kmart Australia and New Zealand, before she delved into the world of digital marketing, and marketing in general. She has since worked as a Marketer in various leadership roles in training and development, real estate, not for profit, and chemical and distribution.