Sadira Yeong | Chief Executive Officer
SCENTSES AND CO PTE LTD

"It is not often that you meet someone who seems to have been born with such an entrepreneurial spirit. Sadira Yeong is one such person." -- The Edge

As a former country head of a public listed biotechnology company, Sadira is currently the founder and CEO of Scentses + Co that enables its users a monthly experience of discovering new different perfume every month from designer brands like Dolce & Gabbana, Lalique, Bentley, to name a few. She is passionate about leveraging on compounding customer relationship through subscription business model through a data-driven approach.