"It is not often that you meet someone who seems to have been born with such an entrepreneurial spirit. Sadira Yeong is one such person." -- The Edge
As a former country head of a public listed biotechnology company, Sadira is currently the founder and CEO of Scentses + Co that enables its users a monthly experience of discovering new different perfume every month from designer brands like Dolce & Gabbana, Lalique, Bentley, to name a few. She is passionate about leveraging on compounding customer relationship through subscription business model through a data-driven approach.