Nimish Dwivedi | Credit Card Business Center Director
F.E. Credit | Vietnam

Nimish Dwivedi, Credit Card Business Center Director, F.E. Credit

“Nimish V. Dwivedi has over 24 years of experience in payments, unsecured lending and financial services. Nimish has worked across geographies and cultures with pre-eminent financial services companies - started with various roles in the cards business at Standard Chartered and at Citibank India. He then moved to Japan as the Marketing Director for Citi financial Japan. From Japan he moved to run the personal loans business for Standard Chartered in Hong Kong. He then worked in the online payments and digital marketing domain as the Senior Director and Regional Marketing Head of the APAC region for PayPal based out of Singapore. In Q4 2011 Nimish moved to the Middle East to run Payments for Mashreq.
Under Nimish’s leadership, Mashreq emerged as a top issuer and acquirer that gained market share driven by technology-enabled innovation and by customer centric propositions. New products were  created and mainstreamed like the first ever mass market air-miles card in UAE- Smiles  and the leading Cash Back card – “Smart Saver“ that rewards customers for everyday spends including education and utilities without complicated tiers and difficult to understand calculations. Mashreq also launched the entire GCC region’s first EMV compliant mobile POS solution – Payport to add a whole new dimension of merchant convenience to their acquiring solutions business in 2013.  Mashreq pioneered UAE’s first mobile wallet solution in 2014, which actually worked on any phone of any make -including feature phones. 
In 2015, Nimish moved to FE Credit in Vietnam with an aim to create one of Vietnam's biggest cards business focussed on category entrants. In a span of less than 3 years FE Credit has emerged as one of the top 3 issuers in Vietnam by creating relevant and engaging propositions. FE Credit has launched the unique and award winning Plus+ Card with tailored benefits for a low acceptance market like Fuel Plus, Education Plus and Selfie Plus. Selfie plus is a direct phone to card feature allowing cardholders to convert their favourite selfie from a mobile phone to their own personalised card, thereby establishing an emotional connect. 
FE Credit has also launched unique features like Fast Cash, allowing cardholders in a low ATM density geography to access cash from their card through just one SMS. In 2018 alone, FE Credit has created 6 franchise milestones to enable seamless cashless experiences for its cardholders. This includes MPlus - Vietnam’s first instant digital card & a feature rich mobile app that allows cardholders to access customer service 24/7. It even allows them to pay utility bills, recharge their mobiles and book movie or travel tickets in just few clicks. FE Credit also became the first consumer finance organisation to launch Samsung Pay to mainstream Mobile payments in a market with negligible NFC penetration. The Oi Plus+ Rewards program was also launched providing 10X rewards on all everyday spend categories backed by simple & transparent conversion of Reward Points. No Complexity. No Confusion.
FE Credit continues to stay razor focussed on attracting and engaging category entrants.


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Attracting Category Entrants to Drive Financial Inclusion & Cashless Experiences

last published: 01/Jul/19 01:05 GMT

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