Thanawat Malabuppha | Chief Executive Officer and Co Founder
Priceza Co., Ltd

Thanawat Malabuppha, Chief Executive Officer and Co Founder, Priceza Co., Ltd

Thanawat Malabuppha is the CEO and Co-founder of Priceza, the leading shopping search engine and comparison platform in Southeast Asia. He is passionate about eCommerce and technology. His mission is to help millions of shoppers across Southeast Asia with a one-stop portal of information to make smart shopping decision, and thousands of merchants to connect with online shoppers. Learn more at


Seamless Thailand 2018 - Day Two @ 15:40

A guide to overcoming the challenges of cultural nuances when expanding into local markets

  • Why have many international brands failed to successfully launch in Asia?
  • Similarly, why have so many Asian brands failed in Western market?
  • What can retailers do to grasp cultural nuance without burning too much money?
  • How can a retailer localise its product selection?
  • How can local partnerships help to achieve a deep level of cultural understanding?

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