Benjamin Glynn | Managing Director, SEA
Emarsys Pte Ltd

Benjamin Glynn, Managing Director, SEA, Emarsys Pte Ltd

A strong advocate in the field of B2C marketing automation, personalization and retargeting. Ben has 10 years’ experience working for various organisations, developing solutions across categories from Mobile Payments to Marketing Automation.  He is now responsible for overseeing the growth of EMARSYS throughout SEA as well as the daily operations of the business in Singapore. With both a passion for technology and data driven marketing, Ben has successfully assisted many blue chip organisations in implementing successful customer engagement strategies, receiving global acclaim for solutions that he has designed.


Seamless Thailand 2018 - Day One @ 11:30

Human Driven Personalization Doesn’t Scale

  • Data science, machine learning & AI enhance the customer experience.
  • Omnichannel personalization is driven by data.
  • The machine relies on the human to make it better, not the other way around.
  • With live examples of brands that are using AI technology to scale personalisation

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