Senika Dewnarain / PANEL The publisher's impact on brand perception: connecting the entire marketing ecosystem for unified and effective strategy
Senika Dewnarain, Assistant Professor in Marketing, University of Birmingham Dubai
Dr Senika Dewnarain studied, lived and worked in Switzerland, England and Mauritius prior to joining the University of Birmingham in Dubai. Her main research areas are social customer relationship management, customer engagement, social media marketing, branding and the hospitality industry. Her...
Ahmad Al-Fnais / PANEL The publisher's impact on brand perception: connecting the entire marketing ecosystem for unified and effective strategy
Ahmad Al-Fnais, Director of Communications, Almajdouie Company
Executive leader in Corporate Communications and Marketing. Interested in innovation, leadership, and Technology. A strong believer in the impact of youth in achieving Saudi Arabia's Vision 2030. Has worked in three sectors: government, private, and non-profit. Gained professional experience...
Hisham Qasim / PANEL Developing a unique and memorable brand that reflects your business’ value, vision and personality in a digital era
Hisham Qasim, CCO, Toys R Us
Hisham Qasim is a seasoned retail professional with over 15 years of experience, currently holding the esteemed position of Chief Commercial Officer (CCO) at Toys"R"Us. Throughout his career, he has consistently demonstrated his exceptional leadership abilities, playing a pivotal role in...