Kaushal Pilikuli | Vice President - ShopCash & Loyalty
Wego

Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego

Appearances:

Seamless ME 2026 Day 2 @ 11:00

PANEL Winning Gen Z & Alpha: redefining customer acquisition for the next digital wave

Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego

Mona Marfani, Director of Marketing, Hilton Hotels

Moderator: Ketaki Shah, Head of Marketing, Citymax Hotels & Foodmark | Landmark Group

Marwen Ben Messaoud, Head of Growth, Middle East, Africa and South Asia, Spotify

Seamless ME 2026 Day 2 @ 15:00

PANEL From personas to precision: evolving customer segmentation for hyper-personalized marketing success

Mohammad Zia Rahamat, Director of Growth & Analytics, Anghami & OSN+

Karim Ali, Head, Wealth and Retail Bank Marketing, Middle East and Africa, Standard Chartered Bank

Margherita Peritore, Marketing & Communication Director, Caprice Holdings Ltd.

Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego

David Fuller, Chief Marketing Officer, REACH

Hmadeh Rami, Chief Executive Officer, Serviceplan Group ME

Seamless ME 2026 Day 2 @ 15:40

PANEL Beyond the ‘pay now’ button: building loyalty through authenticity and enticing rewards program

Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego

Anas Derieh, Head of Ecommerce, Arla Foods

Rana Kamal, Regional E-commerce Manager, Kiko Milano

last published: 08/Dec/25 13:05 GMT

last published: 08/Dec/25 13:05 GMT

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