Feliciana N. Wienathan | Social Marketing Strategist
Maker's Lab | Indonesia

Feliciana N. Wienathan, Social Marketing Strategist, Maker's Lab

Felicia is currently a Social Marketing Strategist at Maker Lab @ Google. In her current role, she has worked on various marketing campaigns for Google Search and YouTube - as well as Google Indonesia’s corporate initiatives including Gapura Digital, Womenwill, and Google for Indonesia.  Beyond Maker Lab and Google, she has worked as Marketing Communication Consultant advising for wide variety of local and multinational clients both from private and public sector. She is also a passionate advocate for women and youth community empowerment. Felicia is currently an MBA candidate from Imperial College Business School, London, United Kingdom, specializing in Digital Business. 


Seamless Indonesia 2017 - Day 1 @ 12:30

Interview: Tapping new media: how to make editorial and community-building work for you

  • Assessing the longevity of new business models facing modern retailers

  • Maintaining a holistic approach to change: ensuring an internal workflow cohesion and alignment

  • How can retailers continue to compete effectively without opening themselves to too much risk?

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