Anna Njoroge | Founder & CEO
Ythera Beauty

Anna Njoroge is a visionary entrepreneur and the Founder & CEO of Ythera Beauty, a leading beauty and skincare brand that is revolutionizing the industry with its innovative approach to digital commerce. With a background in marketing and a passion for beauty, Anna has successfully built Ythera Beauty into a household name known for its high-quality products and commitment to customer satisfaction.

Under Anna's leadership, Ythera Beauty has experienced rapid growth and expansion, establishing a strong online presence and reaching customers across East Africa and beyond. Anna's strategic vision and keen understanding of digital commerce trends have positioned Ythera Beauty as a trailblazer in the industry, setting new standards for e-commerce success in the region.

With a focus on innovation and customer-centricity, Anna has led Ythera Beauty to develop cutting-edge digital marketing strategies, personalized customer experiences, and seamless online shopping solutions. Her dedication to excellence and her ability to anticipate and adapt to changing market dynamics have been instrumental in driving Ythera Beauty's success and shaping the future of digital commerce in East Africa.

As a speaker at Seamless East Africa 2025: The Future of Digital Commerce, Anna Njoroge will share her insights and expertise on leveraging digital technologies, enhancing customer engagement, and navigating the evolving landscape of e-commerce. Attendees can expect to gain valuable knowledge and inspiration from Anna's experience as a pioneering entrepreneur in the beauty and skincare industry.