Tsheko Mabuela | Head of Operations
Mr Price Group

Tsheko Mabuela 
Growth Strategist | CX Advocate | Omnichannel Leader | Retail & Fintech Transformation Executive
Current Role: Head of Operations, Mr Price Money A visionary Growth Strategist and accomplished executive currently serving as the Head of Operations at Mr Price Money diviision of the Mr Price Group where he leads strategic initiatives across credit, cellular, insurance, and value-added services. With a strong track record in driving transformation within South Africa’s retail and financial services sectors, Tsheko brings a blend of strategic insight, customer-centric thinking, and operational excellence. He is a passionate advocate for loyalty-driven growth and omnichannel innovation, having played a key role in expanding Mr Price Cellular's national footprint, optimizing multi-channel customer journeys, and embedding financial solutions that empower consumers and deepen engagement. His leadership has consistently delivered improved performance through seamless integration of in-store, digital, and contact centre operations. His ability to align commercial objectives with meaningful customer experiences positions him at the forefront of retail-fintech evolution in Africa. He is known for building scalable operating models, driving innovation across customer experience ecosystems, and fostering inclusive growth through accessible financial services. At Seamless Payments & Fintech Africa 2025, Tsheko will contribute to the CX & Loyalty and Omnichannel panels, where he will share actionable insights on building connected customer strategies, optimizing loyalty programs, and driving sustainable growth in an increasingly digital and competitive marketplace.