Jonathan Mundell | CEO
In On Africa

Jonathan co-founded what was originally Consultancy Africa Intelligence (CAI) in 2007, and built the company into one of the leading Africa-focused research firms on the continent. As the firm grew, CAI was rebranded as In On Africa (IOA) in 2015, emphasising its presence in and focus on Africa. Jonathan has been involved in Africa-focused research (quantitative and qualitative) and consultancy for two decades, working primarily through IOA and previously with the University of Pretoria, Yale University and the Medical Research Council (MRC) of South Africa. Jonathan has vast experience in overseeing large scale, multi-country research projects in Africa, including policy research, opportunities assessments, brand tracking, reputation research, consumer research and various digitally focused research studies. Jonathan has overseen large-scale research and advisory projects for clients such as the African Union, Caterpillar, Cell-C, Deloitte, Ernst & Young, First Bank the GIZ, GroupM, G4S, Interbrand, Kantar, Motorola, Nedbank, PwC, Standard Bank and various governments and embassies.