Deven is a seasoned professional with 24 years of combined experience in Retail and Financial Services. In 2022, he joined Pick n Pay, leaving BNP Paribas Personal Finance, to lead VAS—one of the retailer's vital growth engines—across South Africa and African territories. Deven's expertise in International Cards and Payments, backed by an expert qualification from the Lafferty Group, adds a unique perspective to his leadership. With a background in Architecture, Deven's problem-solving skills amplify his strategic vision. Deven also represents South African Retail on the VISA Inc CEMEA Merchant Advisory Council. Pick n Pay, the second-largest grocery retailer in South Africa, operates through various formats, including Supermarkets, Hypermarkets, Clothing & Liquor stores, across 8 African countries. VAS significantly contributes to the Group's PBT and other income, with a wide network of partners offering diverse services, especially in banking, financial services, bill payments, mobile, social grant services, event ticketing, travel, sports betting and more.
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