Melanie Van Rooy | Chief Marketing Officer
Clicks Group Limited

Mel van Rooy is an accomplished marketing and strategy executive renowned for her unique blend of creativity and analytical prowess. With over 22 years of experience in FMCG and retail, coupled with 35 years of expertise in analytics, she has consistently demonstrated her ability to infuse innovative thinking and creativity with data-driven insights to propel business success. Fusing her background in Econometrics, Strategy, and Marketing, Mel possesses a rare talent for deciphering the intricate nuances of consumer data and behavior and translating them into actionable strategies. Her career trajectory spans across diverse sectors including banking, academia, hospitality, and financial services, where she has left an indelible mark through her strategic contributions. Noteworthy among her achievements is her instrumental role in shaping consumer and business strategies at ABI (Coca-Cola), Makro, and Dis-Chem, solidifying their positions as industry giants. Currently serving as the Head of Marketing at Clicks Group, Mel's passion for innovation is palpable in her leadership style. She seamlessly integrates her flair for creativity with a strong analytics sense to drive impactful campaigns and cultivate enduring customer connections.  She describes her role at Clicks as “her best job ever”! Beyond her professional accolades, Mel is known for her passion for inspirational leadership, infusing her work with a sense of purpose and authenticity. She is a firm advocate for work-life balance. Mel is the proud mother of two adult children and her beloved twin grandchildren, Benjamin and Nina.