New Feature Zone

The Ideas Arena

Brands get under 15 minutes on stage to pitch their solution to a live crowd, shark-tank style. Bold ideas, fast delivery and a lot more energy than your average stand chat.

Under 15 minutes per pitch
Live audience on the show floor
Free to attend

Watch the light, not the clock

The Ideas Arena is a dedicated pitch space built for pace and personality. Each exhibitor steps up for a tight, high-energy pitch in front of a live audience. No slow build-up, no wandering off-topic, just a clear pitch, a ticking clock and a crowd that's paying attention.

It's a break from the usual one-on-one stand conversation, and it gives you a fast way to see several solutions back to back without walking the entire floor. Every pitch runs against a live traffic light on stage.

Hover over each light below to see what it means
Red Time's up. Next pitch is up.
Amber Get ready to wrap up, time's nearly out.
Green The mic is yours. Pitch starts now.

Worth carving 15 minutes out of your day for

1

See it, not just hear about it

Watch exhibitors pitch under pressure and make the call for yourself, on the spot.

2

Build a shortlist fast

Catch several pitches back to back and walk away with a clear list of who to follow up with.

3

Direct access after the pitch

Liked what you heard? The team is right there to talk specifics once they're off stage.

Companies taking part so far

A handful of exhibitors have already locked in their pitch slot for the Ideas Arena.

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More are confirming their spot every week and the line-up is filling up.

Want to be part of it?

Spots in the Ideas Arena are limited and more exhibitors are locking theirs in every week. Whether you're planning to be up on that stage or just want to make sure you don't miss it, enquire below and our team will get back to you. Get ahead of the queue.

Enquire Now
Pitch slots are limited, so the sooner you enquire the better your chances.
The Ideas Arena at Roads & Traffic AU 2026  |  14 & 15 October 2026, ICC Sydney