Roya Rahimi | Professor in Marketing and Leisure Management
University of Wolverhampton

Professor Roya Rahimi is Professor of Marketing and Leisure Management at the University of Wolverhampton, with expertise spanning marketing, hospitality, tourism and leisure. Her work explores how changing consumer expectations, emerging technologies and innovation are reshaping customer and guest experiences, with a particular focus on how organisations can strengthen engagement, enhance service delivery and remain competitive in an increasingly digital marketplace. At NoVacancy London 2027, Professor Rahimi will bring together academic insight and industry perspectives to explore the intersection of technology, marketing, commerce and guest experience. She will offer practical and forward-looking insights for hospitality, accommodation and leisure professionals seeking to harness innovation while preserving the human connections at the heart of exceptional hospitality.