Scott Smith | Executive Board Member, WTACH
Scott Smith

Dr Scott Michael Smith brings nearly four decades of experience across hospitality, tourism, media and education. A Senior Lecturer at Assumption University of Thailand since 2006, he combines academic insight with continuing industry involvement, giving him a practical understanding of hotel operations, guest expectations and the importance of balancing brand consistency with a genuine sense of place. Scott serves on the Executive Committee of Skål International Bangkok and the Executive Board of the World Tourism Association for Culture and Heritage (WTACH). He is also a founding board member of the Responsible Tourism Development Academy, Thailand’s first APIEM Certified Tourism Educator and a certified facilitator of the 2030 SDGs Game. An experienced conference chair, moderator and hospitality journalist, Scott publishes through Travel Daily Media and other international media outlets. At NoVacancy Asia 2026, he will moderate “Consistency or Individuality? How Hotel Groups Balance Brand Standards with Local Experience,” keeping the discussion insightful, engaging and on time.