Belinda Miguel Perez | Regional Sales Manager, APAC
BirchStreet

Belinda Miguel Perez, MBA
Regional Sales Manager, APAC Belinda Miguel Perez is the Regional Sales Manager for APAC at BirchStreet Systems, specializing in procurement and F&B solutions for the hospitality industry. With over 15 years of experience in enterprise technology, she brings deep expertise in helping hospitality organizations streamline operations and drive profitability through strategic software adoption. Prior to joining BirchStreet, Belinda held positions at global technology leaders including Oracle and VMware, where she developed extensive knowledge of large-scale enterprise implementations and complex client relationships. Her background combines technical acumen with hospitality industry expertise, making her well-suited to help hotel groups and management companies maximize value from BirchStreet's procure-to-pay solutions. Belinda excels at managing enterprise client relationships and helping them maximize their technology investments. She is passionate about partnering with hospitality operators to optimize their supply chain, procurement, and F&B operations.