Atcharapan Pianpitak | Head of Brand Strategy and Marketing
The Imperial Hotels & Resorts

Atcharapan Pianpitak is Head of Brand Strategy and Marketing at The Imperial Hotels & Resorts, with extensive experience in hospitality branding, marketing, and commercial strategy. She oversees brand development and marketing across the group’s hotel portfolio, with a focus on strengthening brand positioning, improving customer engagement, and connecting marketing initiatives with business results. Her work combines brand strategy, customer experience, digital marketing, and emerging technology, with a practical perspective on how hospitality brands can adapt to changing traveller behaviour and market expectations.