As Head of Market Intelligence at Tinexta Infocert, I lead strategic activities across market intelligence, competitive analysis, tech trends, analyst relations, innovation initiatives, and market segmentation within the Digital Trust and Digital Transformation space. I support business growth and strategic positioning by translating market insights into actionable opportunities and decision-making. Previously, I developed expertise in automotive retail transformation, customer experience, and performance optimization, working with premium and mass-market brands on process improvement and retail innovation initiatives.