Paul Adams | Senior Manager - Network API’s
BT Group

Senior Manager for Network APIs at BT/EE, I’m responsible for driving the strategic development, adoption, and commercialisation of network-exposed APIs across the BT Group. My focus is on enabling secure, intelligent connectivity that empowers hyperscalers, system integrators, and enterprise partners to build more trusted, high-performance digital experiences. My role spans a range of critical capabilities including:
• Number Verification – providing a secure, telco-grade alternative to SMS-based authentication to reduce fraud and enhance user trust.
• Know Your Customer (KYC) – enabling frictionless digital onboarding through mobile identity verification.
• SIM Swap Detection – protecting consumers and businesses against account takeovers and financial fraud.
• Branded Calling – restoring consumer confidence in voice communication by authenticating caller identity.
• Quality on Demand (QoD) and 5G Slicing – delivering enhanced connectivity performance and network differentiation for mission-critical applications.

A key objective in this role is to eradicate Artificially Inflated Traffic (AIT) within the A2P messaging ecosystem by promoting Number Verification as the secure, scalable replacement for traditional OTP SMS. This approach not only reduces fraud and financial loss but also protects consumers, improves trust, and optimises operator revenues. By collaborating closely with hyperscalers, CPaaS providers, and global system integrators, I aim to accelerate the adoption of network APIs and establish BT/EE as a leader in programmable network innovation — where trust, transparency, and intelligent connectivity define the next era of digital communication.