Jonas Piet | KYC Design Lead
ING Group
As a designer, I'm always looking to bring together user experience, business value and technological feasibility. I am currently leading the design of a next generation of KYC products at ING Wholesale Bank in The Netherlands. All these products are developed in close collaboration with our fantastic operations teams, and most are using some form of AI. In the past 20 years, I’ve had the chance to work with and learn from all kinds of individuals and teams. At agencies, in local communities and with global companies. Next to designing propositions, strategies, service models, and digital applications, I co-founded an award-winning social service design agency in Vancouver.
Appearances:
Identity Week Europe 2026 Day 1 @ 13:30
Digital ID in finance
As AI becomes more deeply embedded in KYC and identity processes, building trustworthy applications requires more than technical rigor. It requires deep understanding how people will actually use and rely on these systems.
This talk shows how design methods help teams at ING explore the real behavior, risks, and value of AI early in the development process. By visualising AI‑driven workflows, modelling system behaviour, and testing concepts with operational users before development begins, design provides evidence for what works, what doesn’t, and why. The result is faster learning, clearer decision‑making, and AI solutions that are reliable, responsible, and grounded in real user and business needs.
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