Joerg Lenz | Head of Marketing and Communication
Namirial

Jörg Lenz is Head of Marketing and Communication at Namirial, one of the leading global providers of qualified trust services and electronic signature workflows. Since 1999, he has been involved with the legal, technical, business and organisational requirements for the use of electronic signatures and electronic seals in both the private and public sectors. Jörg Lenz's areas of expertise include the orchestration of signature workflows, identification and authentication methods including biometrics, digital identity, ID wallets and various methods for generating electronic signatures and seals. He is deeply involved in the regulatory framework for the use of these technologies in regulated industries such as finance, telecommunications and energy, as well as in public administration. He contributes his expertise to working groups and discussion forums of various national and international organisations. Jörg follows the development and revision of guidelines, regulations and legislation. Currently, he is particularly involved in the development of the European Digital Identity Framework and new qualified trust services such as Electronic Attribute Attestation as defined in EU Regulations 910/2014 and 2024/1183 (eIDAS).

Appearances:

Identity Week Europe 2025 Day 2 @ 14:40

Creating a market for electronic attributes: unlocking the potential of the EU digital identity wallet ecosystem

The EU Digital Identity Wallet (EUDIW) Ecosystem offers a revolutionary way to manage digital identities and attributes (aka verifiable credentials), promising convenience, security, privacy preserving and cost savings for individuals and businesses. However, its success relies on addressing a crucial challenge: ensuring the system is fair and sustainable for all stakeholders (aka “the elephant in the room”). Wallet providers, trust service providers, and Electronic Attribute Attestation Providers will sustain most of the costs to build and maintain this ecosystem, while those who benefit most—like relying parties — may be more than willing to share some of the benefits they enjoy and pay for attribute verifications shared by the user with his consent.

To unlock the full potential of the EUDIW ecosystem, it’s essential to create a market for electronic attributes.

By assigning value to the verification of credentials and attributes, we can establish a system where those who benefit from using them—such as relying parties gaining faster, more secure processes—help sustain the ecosystem. This approach mirrors successful models already in place across the EU and EEA, ensuring fairness and incentivizing innovation.

Namirial, through its work in ETSI publicly announced just in January 2025 and thanks to many supporting organizations, is one of the leaders in shaping these standards. By fostering a balanced system where all parties benefit, we aim to create a thriving market for digital attributes—one that not only ensures privacy and security but also drives widespread adoption and long-term sustainability. This is the key to a successful digital future for Europe.

Matteo Panfilo, Director Product Strategy, Namirial