Ross Freiman-Mendel leads Persona’s product efforts around portable identity, including Reusable Personas and initiatives spanning digital IDs, wallets, and mobile driver’s licenses (mDLs). Prior to Persona, he worked on Dropbox’s consumer-facing products — Basic, Plus, and Family — and was an investment banker at Credit Suisse, advising industrials and tech-enabled logistics companies on debt, equity, and M&A transactions.
While reusable identity (RPs) is already reshaping how the private sector handles identity, financial institutions still face a chicken-and-egg challenge: how to modernize verification without falling out of step with regulators. This session explores how RPs—cryptographically derived, privacy-preserving credentials—can address that gap. By building on trusted standards like mobile driver’s licenses and enabling individuals to carry secure, pre-verified identity data, banks can enhance fraud detection, reduce redundancy, and improve financial access for marginalized groups. We’ll demystify common misconceptions, examine case studies from early adopters, and highlight how custodial approaches like Persona’s align with priorities from agencies like FinCEN, OCC, and FDIC—offering a path toward more secure, compliant, and inclusive identity infrastructure.