Jan Ratzlaff | Head of Sales & Solution Consulting
Loyalty Partner Solutions GmbH

Jan Ratzlaff is Head of Sales & Solution Consulting at Loyalty Partner Solutions (LPS), where he leads new client engagements for the FLITE Loyalty Management Suite — a platform trusted by leading airlines worldwide. With over ten years of experience in airline loyalty and four years at PAYBACK — Europe’s largest loyalty coalition — he brings deep expertise in designing, implementing, and scaling loyalty solutions tailored to the aviation industry. During his time at PAYBACK, Jan gained valuable insight into managing complex, multi-partner ecosystems — experience that continues to shape his approach to building customer engagement strategies for airlines today. Passionate about the evolution of airline loyalty in the digital era, he focuses on helping airlines turn loyalty from a marketing tool into a strategic growth engine that drives engagement, retention, and commercial performance.