Lisa Martin is not your stereotypical accountant. She’s the straight-talking founder of GoFi8ure, known for helping business owners untangle financial chaos without the jargon, judgement, or soul-destroying spreadsheets. Dubbed by clients as the “Get Shit Done Accountant,” Lisa has built a reputation for telling business owners what they NEED to hear — not just what sounds nice in a quarterly meeting. With a background spanning bookkeeping, compliance, cash flow strategy, systems, advisory, and business growth, Lisa combines sharp financial insight with the rare ability to make people actually understand their numbers. Which, frankly, should not be considered a superpower, but here we are. Her approach is refreshingly human:
Less corporate theatre.
More clarity.
More confidence.
More action. Lisa is passionate about the future of accounting, the emotional reality of running a business, and why modern accountants need to become trusted strategic partners — not just historians of financial disasters. When she’s not helping clients reclaim control of their businesses, she’s probably questioning why people still have 19 subscriptions they forgot to cancel and calling every transaction “office supplies.” Expect honesty, humour, practical insights, and at least one moment where the audience feels personally attacked in the best possible way.