Gordon Bache | Partner
Windrose Consulting Group

Gordon is a Partner at Windrose with over 15 years of experience in healthcare across both industry and consulting. He specializes in market access and pricing, with broader experience spanning brand management, sales, and diagnostics.​ He advises clients on access and pricing strategy, payer evidence and insights, value communication, and the development of end-to-end market access capabilities across early pipeline, launch, and in-market assets. Gordon has extensive experience across European markets, supporting global and regional strategies as well as country-level execution. His work spans key markets including Germany, the UK, France, Italy, and Spain, with a strong understanding of HTA, pricing and reimbursement dynamics, and subnational access considerations. ​