Gianfranco Parlato is Global Head of Value Access, Pricing and Policy for Cardiometabolic and Venous Diseases at Servier in Paris. He has more than 20 years of experience in pricing, market access and revenue management across the pharmaceutical industry and consulting management. In his current role, he leads global value, access, pricing and policy strategy, with a focus on sustainable access models that balance innovation and affordability while recognizing healthcare as an investment in better outcomes and long-term value for patients, healthcare systems and society. He has a particular interest in therapeutic adherence as a driver of clinical value, economic efficiency and health-system sustainability, as well as in innovative contracting and outcome-based approaches. Before his current role, Gianfranco served as Servier’s Global Head of Pricing Excellence, following senior roles at Simon-Kucher, Zoetis and Pfizer. He is also a member of the EFPIA Cardiovascular Health Platform. He studied Economics at the University of Naples Federico II, completed executive education at ESCP Business School and is a Certified Pricing Professional.