Benjamin Babcock | Director of UX Research and Conversion Optimization

Benjamin Babcock, Director of UX Research and Conversion Optimization,

Senior Ecommerce User Experience Analyst with extensive experience in quantitative and qualitative research and analysis methods - web analytics, data mining, usability studies, focus groups, heuristic evaluations, and other user centered research methods. User experience research focused on conversion optimization and customer engagement. 

Expertise in web analytics - including implementation, analysis, and presentation of findings and recommendations. Proficient with popular enterprise level analytics packages (Omniture, Visual Sciences, Google Analytics). 

Over 10 years of experience in product design - ranging from Ecommerce sites to video games to PC hardware to mobile devices. I have been involved in the development of web sites that see millions of hits per week, games that sold millions of units, and hardware devices that hit the production line and made it to store shelves.

Identify and capture Ecommerce user experience key performance indicators (KPI's). Translate quantitative and qualitative user experience data into actionable projects to optimize conversion and customer engagement.

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