Fireside Chat: What do Taylor Swift and Eli Manning have in common? -- why sCommerce is unifying brands and consumers, and how you can be successful because of it
• What does sCommerce mean for retailers: How has the purchase journey changed with social?
• The Content & Commerce Continuum: How do you effectively use one to drive the other? What are examples of great / not-so-great executions?
• Understanding new channels: Going forward which social network will be the most powerful in driving commerce?
Interviewee: Justin Fine, Chief Marketing Officer, StarShop
Interviewer: Daniel Rodic, Co-Founder & Managing Director, Exact Media