Conference Day 1


Breakfast and Registration


Chairman’s Opening Remarks


Michael Jaconi

The next big thing is a button away – the impact of mobile commerce on the future of retail

• Putting the customer at the center is not enough – how to create real value for retailers by monetizing partnerships
• What lessons can be learned from a successful mobile commerce implementation when developing your omnichannel approach 
• Leading the way in contextual commerce - how to cater to personalization when integrating multiple customer profiles and business models
• Buy Buttons – why retailers shouldn’t wait to long to embrace it
Michael Jaconi, Co-Founder and CEO, Button, Inc.
Eli Weiss

Contextual technology: the whys and hows of the retail Context

• Essential elements: sensors, mobiles, social, data, location-based
• Where we are, where we are going and how we will get there
• Getting more personal, less personal
• How contextual technology will change
• Success in the retail Context
Eli Weiss, Chief Mobile Strategist, B&H Photo Video

Opening of the Expo Hall, Networking Break & Speed Networking


Jack Hanlon

Everything all the time – predictive and reactive analytics for customer-fueled eCommerce

• Who are your customers and who aren’t they? Managing the 360 view of the modern digital customer
• Predictive and reactive systems: creating ‘decision engines’ to create optimal outcomes for both retail partners and customers throughout their entire journey
• Advanced context: crossing from recognizing the “who” to recognizing the “when”
Jack Hanlon, VP of Analytics,
Alex Wright

Community-driven commerce

• Humanizing data: Bridging UX research with data analysis to deepen our understanding of customer needs
• Continuous deployment: Creating a development environment to support ongoing, iterative product design
• From insight to action: Reducing the distance between analysis and design prototyping
• Design values: Building a two-sided marketplace with a progressive social mission
Alex Wright, Director of Research, Etsy


Zach Miller

The mobile shopping mall has sprung – how Spring is transforming customer acquisition for mCommerce

• Growing your mobile channels and leveraging customer insight to deliver a satisfying user experience
• Helping brands go direct to consumer over mobile, while maintaining control over merchandising, customer data and customer's brand experience
• Social approach aimed to increase audiences by partnering with third parties social media
Zach Miller, VP, eCommerce Partnerships, Spring
Lily Rogers

Selling everywhere - using Buy Buttons to expand your market and innovate

• How buyer behaviour is changing
• Attract (and keep) new customers through Pinterest
• Using the Facebook and Shopify Buy Buttons to bring commerce to #trending
• Rethinking your merchandising strategy with social commerce
Lily Rogers, Merchant Success Lead, Shopify Plus
Justin Fine

Fireside Chat: What do Taylor Swift and Eli Manning have in common? -- why sCommerce is unifying brands and consumers, and how you can be successful because of it

• What does sCommerce mean for retailers: How has the purchase journey changed with social?
• The Content & Commerce Continuum: How do you effectively use one to drive the other? What are examples of great / not-so-great executions?
• Understanding new channels: Going forward which social network will be the most powerful in driving commerce?
Interviewee: Justin Fine, Chief Marketing Officer, StarShop
Interviewer: Daniel Rodic, Co-Founder & Managing Director, Exact Media

Networking Lunch


Kim Hansen

Roundtable 1: Same merchandising, multiple channels, different customers – adapting your channel strategy with personalization

Kim Hansen, Senior Vice President of Marketing and eCommerce, Winston Brands
David Tull

Roundtable 2: Customer Service: establishing a social media footprint more effective than 1-800

David Tull, Customer Engagement Manager, JackThreads
Dianne Inniss

Roundtable 3: Top 5 eCommerce predictions - what's changing, what's going away and what you never saw coming

Dianne Inniss, Retail Principal - Customer Experience Innovation, Thoughtworks
Robin Copland, Vice President of Retail for the Americas, Thoughtworks
Reid Wegner

Roundtable 4: Cross-border pricing: challenges, products, categories, and competitive environments

Reid Wegner, Merchant Development Manager, Rakuten
Roe Palermo

Roundtable 5: Window display eCommerce: getting customers excited about physical retail through digital engagement

Roe Palermo, DVP Store Visual, Lord & Taylor
Jon Harari, CEO, WindowsWear


Justin Honaman

Keynote panel: Thinking ‘phygital’ – successes and challenges of taking e-commerce off-line

• Touch and feel opportunity
• Building the brand experience
• Off-line as a marketing tool
• Additional revenue opportunities
• Redefining retail
Moderator: Justin Honaman, Co-Founder and EVP, Sales, Marketing and Digital, Contender Brands
Sean Bunner, Vice President of New Business Development, HSN, Inc.
Scott Adel, Head of Omnichannel, Frank & Oak
Michael Macintyre, Director, strategy, Indochino


Dianne Inniss

Keynote address: Loyalty 2.0 - from transaction to interaction!

• Omnichannel, free shipping and next day delivery are now just table stakes – how can you encourage repeat business and build loyalty in today’s ecommerce?
• Introducing the concept of “continuous loyalty” built on new models of sustainable innovation and the integration of behavioral economics principles
• The role of context for building loyalty
Dianne Inniss, Retail Principal - Customer Experience Innovation, Thoughtworks
Bernard Luthi

Keynote address: Disrupting the ecommerce pricing status quo and bringing fairness to consumers

• Removing markups from layers of intermediates – is it cost-effective?
• Tackling the ‘pocket experience’ – what customers want is fair price
• The things that cost-effectiveness allow an etailer to do – new distribution centers, relevant loyalty program, optimized personalization and product recommendation, and more
Bernard Luthi, President, Monoprice

Chairman’s Closing Remarks


Networking Drinks Reception

last published: 28/Mar/16 22:25 GMT