Paul Smith | Head of Revenue Strategy and Optimisation
LNER

Paul leads 4 awesome teams within the commercial directorate at LNER: Revenue Management, Pricing, Reservations and Commercial Projects. He’s trusted to hit annual revenue, yield and journey targets as well as ensuring the successful design , development and delivery of industry leading initiatives.

With a wealth of experience in retail operations, brand development and destination marketing he has a holistic understanding of how businesses function, all whilst keeping the customer at the heart of decision making.

Most recently, he has been at the cutting edge of Rail fare reform, leading a team of project professionals and SME's to design and deliver solutions that will shape the future for all long distance rail operators - making UK rail a more attractive proposition for customers and driving industry growth.