Afra Hope | Commercial Growth Manager
Northern

Afra leads Revenue Management and Pricing at Northern, the UK’s second-largest train operator, delivering over 2,500 services daily and serving more than 500 stations. With 14 years of experience in revenue management across the hotel and rail industries, Afra brings a deep understanding of commercial strategy and system implementation. Her expertise includes the procurement and delivery of revenue management systems that drive data-led decision making and sustainable growth. At Northern, Afra plays a key role in identifying and executing initiatives that unlock commercial opportunities, enhance customer value, and support long-term business performance.