John Rotchford | Managing Director
SASI, LLC

John is the founder of SASI and provides M&A advisory services to private and public companies in the technology market. His primary focus is in cloud infrastructure technologies covering storage, compute, networking, and security across software, SaaS, appliance and pure service business models. He has completed deals with leading market players including Citrix, Dell, Google, Hitachi, Intel, Seagate, and Qualcomm among others. Prior to founding SASI in 2005, John co-managed the information technology practice area and opened the Southern California office for SVB Alliant, the former investment banking division of Silicon Valley Bank. John is a 20+ year technology industry veteran with a unique blend of investment banking, strategy consulting, corporate development and start-up experience. At Iomega, John was responsible for strategic planning, M&A and new investment activities. Before Iomega, John handled public and private sell-side transactions at Broadview International LLC and focused on enabling broadband technologies, digital networked appliances, information security, semiconductors and storage systems. Prior to Broadview, John was director of corporate development at Compaq where he managed strategy projects covering broadband communications, the digital networked home, Internet services, and corporate direction. At Compaq, he was also active in M&A including the Tandem Computer and Digital Equipment Corporation mergers. John spent the first part of his career at an aerospace and defense management consulting start-up that was acquired by Electronic Data Systems. John earned a B.S. in Finance and Accounting from Babson College.