Federica Monsone | CEO and Founder
A3 Communications

Federica “Fred” Monsone is founder and CEO of A3 Communications, a specialist technology PR agency focused on enterprise data storage, data protection, and memory, across the USA and Europe. With nearly 30 years’ experience in communications, Fred has worked with over 200 organisations, from early-stage startups to global technology leaders, helping them build visibility, shape market positioning, and strengthen their reputations in highly competitive sectors. Before founding A3 Communications in 2003, Fred built her career across telecommunications, networking, mobile computing, and consumer technology, developing a deep understanding of complex B2B technology markets and the audiences that influence them. That industry expertise has since become the foundation of A3 Communications' approach: highly targeted communications that connect technical innovation with the people who matter most: media, analysts, partners and customers. Under her leadership, A3 Communications has become a trusted partner to many of the world’s leading memory and storage vendors, known for its specialist knowledge, creativity, and ability to deliver. Fred is also actively involved in industry events and advisory roles, contributing to flagship technology conferences and supporting initiatives that promote innovation and diversity within the sector. A natural communicator and storyteller, she is known for her direct, insightful approach, and her ability to translate complex technology into compelling narratives that drive engagement and commercial impact.