MarketsandMarkets, founded in 2009, began by identifying business opportunities within emerging disruptive technologies. Recognizing a major transformation in the B2B economy, the firm set out to help companies capture new revenue opportunities expected to reach $25 trillion by 2030. Over 16 years, it has worked with more than 10,000 companies, generating over $140 billion in revenue impact, and evolved from a market research publisher into a growth-focused management consulting firm. In 2024, it was recognized by
Forbes as one of America’s best management consulting firms—the only India-origin startup on the list—distinguished by its AI-enabled, primary-research-driven intelligence platform, Knowledge Store.