Mr Ed Pasion | Head of Loyalty Programs
Jollibee Foods Corp | Philippines

Ed Pasion is an accomplished Marketing professional with over 15+ years of experience providing increasing levels of leadership in marketing, loyalty, communication, brand, events and product management. He is currently the Loyalty Programs Head of Jollibee Food Corporation, the Philippine’s largest fast food / food service company. He has launched new and unique multiple customer loyalty programs and campaigns that enhance customer experience which resulted to increased product profitability. He has also maintained and implemented various customer service strategies for improving service, relationship retention and loyalty across different target segments.