Anton possesses over 20 years of experience across sales, operations and E-commerce. Soon after a Masters in business management, hhe joined the E-commerce Industry and after 3 years, moved to the Primer Group of COmpanies where he has established his career, working on the convergence of retail and Ecommerce. In his current role as the Head of E-commerrce, Anton works closely with his retail counterparts to manage the conceptualization and development of the e-commerce channel of the company to expand sales outside the company’s brick and mortar retail channels. He also conceptualized and successfully implemented within 3 months (Q4 2015) an omni-channel solution using an e-commerce platform and mobile POS to power on-site corporate selling activities for the company.