Bhavin Patel is Group Omnichannel Director at Kanmo Retail Group.
His responsibility is to help inject innovation and digital strategy into the business leading Ecommerce, Omnichannel, Digital Marketing and CRM.
He is a Omnichannel leader with over 9 years’ extensive experience of working with leading global brands including L'Oreal, Tesco, M&S, Burberry and Saatchi. Demonstrating a solid track record in driving profitable business growth through the formulation and execution of successful multichannel marketing, Omnichannel innovation, digital trading and business change strategies. Penetrating new international territories and driving brands to become market leaders through the implementation of genuinely innovative technology. In 2015 at L’Oreal Bhavin was responsible of driving ecommerce growth across 67 markets globally by focusing on building a complimentary and effective performance and digital strategy for The Body Shop globally. Instilling advanced practices on paid activity to drive online sales growth and working with markets on new customer acquisition strategy. He was responsible for delivering the full performance marketing stack into the new website migration through Google Analytics Premium, advance ecommerce tracking and double click.
In 2012 at Tesco he launched the ecommerce business in 9 markets across Central Europe and South East Asia within two years. while being responsible for driving brand presence and revenue performance across 10 international territories through his expertise in eCommerce, Digital, Social Media & Personalisation. In 2010 at Marks and Spencer he was responsible for the annual online tradeback to speakers