Simeón Baker is Director of External Affairs at Genomics England, attending the Genomics England Executive Leadership Team, and is SRO for engagement, communications, ethics, assurance and data protection. Additionally, Sim is an experienced non-executive director and board advisor, working primarily in the health, biotech and life sciences sectors. He provides specialist counsel on engagement, strategy, reputation, risk, communications, media, crisis and government affairs. Sim has an MSc in Health Equity and Sustainability at the University of Western Ontario, Canada, where he is a guest lecturer, with a special interest in health equity and threats to global health and security. He is a member of the Canadian College of Health Leaders and a member of both the Chartered Institute of Public Relations and the Public Relations & Communications Association in the UK.