Srdjan Prokic | Head of e-Commerce
Air Serbia

Srdjan is a data & design-driven product leader who is passionate about solving customer problems with innovative products and processes. Currently, he is leading a team in charge of building modern eComm travel platform using Design Thinking  and based on MACH architecture (hybrid app, headless CMS, CDP, payments). In his previous role, he was in charge of the digitization of banking processes and services such as cash and consumer loans, and online account opening. He is passionate about finding simple solutions to complex problems and making technology more user-friendly.