Sophie Dekkers | CCO
easyJet

World Aviation Festival Day 2 @ 15:00

Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond

• What’s the right balance between yield optimisation and affordability in an increasingly dynamic and personalised pricing environment?
• How are we adapting forecasting to respond to volatile demand, compressed booking windows, and growing capacity?
• What role will offer-order transformation play in enabling true commercial autonomy and modern retailing models?
• Exploring how Gen AI is supporting decision-making and revenue optimisation
• With increased regulatory oversight, how can airlines maintain pricing transparency, enhance ancillaries, and strengthen customer trust?

Heike Birlenbach, CCO, SWISS International Air Lines

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Heike Birlenbach / Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond

Heike Birlenbach, CCO,
SWISS International Air Lines

Heike Birlenbach is the Chief Commercial Officer at Swiss International Airlines in Switzerland since January 2024. She manages Brand and Product Experience, Network Management, Revenue Management, Sales, and Marketing for the airline. Previously, Heike held the position of group-wide responsible...

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Onur Dedekoylu, Chief Commercial Officer, Pegasus Airlines

Ricky Horwitz, Global Head of Sales, GSP - Travel, Ticketing & Lodging, Allianz Partners

Lukas Johnson, CCO, Breeze Airways

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Lukas Johnson / Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond

Lukas Johnson, CCO,
Breeze Airways

Lukas Johnson is the Chief Commercial Officer at Breeze Airways. With over 14 years in senior aviation leadership at Allegiant Air and other carriers, Lukas has extensive experience in revenue management and network planning, having launched more routes during that time than anyone else in the...

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Sophie Dekkers, CCO, easyJet