Sophie Dekkers | CCO
easyJet

World Aviation Festival Day 2 @ 14:30

Fireside chat: Redefining airline commercial strategy in the digital age

World Aviation Festival Day 2 @ 15:00

Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond

• To what extent are geopolitics affecting the commercial landscape?
• What are the biggest trends in customer behaviours and how are they influencing commercial decision making?
• In the next 12 months, how do you expect AI will affect your airline’s commercial decision making?
• What is the right balance between yield optimization and affordability in an increasingly dynamic and complex pricing environment?
• Does modern airline retailing demand a rethink of commercial organizational structures?
• How do airline leaders see the importance of “third party” revenue, such as insurance, lodging, etc., changing during the next 12 months? 

Heike Birlenbach, CCO, SWISS International Airlines

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Heike Birlenbach / Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond

Heike Birlenbach, CCO,
SWISS International Airlines

Heike Birlenbach is the Chief Commercial Officer at Swiss International Airlines in Switzerland since January 2024. She manages Brand and Product Experience, Network Management, Revenue Management, Sales, and Marketing for the airline. Previously, Heike held the position of group-wide responsible...

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Onur Dedekoylu, Chief Commercial Officer, Pegasus Airlines

Ricky Horwitz, Global Head of Sales, GSP - Travel, Ticketing & Lodging, Allianz Partners

Lukas Johnson, CCO, Breeze Airways

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Lukas Johnson / Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond

Lukas Johnson, CCO,
Breeze Airways

Lukas Johnson is the Chief Commercial Officer at Breeze Airways. With over 14 years in senior aviation leadership at Allegiant Air and other carriers, Lukas has extensive experience in revenue management and network planning, having launched more routes during that time than anyone else in the...

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Sophie Dekkers, CCO, easyJet

Moderator: Henry Harteveldt, Travel Industry Analyst, Atmosphere Research Group