Oliver Ross | Head of Loyalty & CRM
KM Malta Airlines
Oliver Ross is a dynamic and results-driven professional with a proven track record in loyalty and customer experience. As the Head of Loyalty & CRM at KM Malta Airlines, Oliver is at the forefront of developing innovative strategies to increase customer engagement, retention, and satisfaction.
Oliver is a sought-after speaker and thought leader in the global aviation industry, known for his insightful perspectives on the intersection of business models, technology, customer experience, and innovation. His presentations at events like the World Aviation Festival 2025 are not to be missed, as he shares valuable insights and best practices that can help organizations thrive in an ever-evolving market.
With a deep understanding of the challenges and opportunities facing the aviation sector, Oliver is dedicated to driving positive change and shaping the future of the industry.
Appearances:
World Aviation Festival Day 3 @ 13:45
Panel: If airlines are becoming increasingly focused on non-flying customer activities, what’s next for earn and burn opportunities?
· Which innovative industries should aviation now be looking to when exploring partnerships and reward opportunities?
· As non-flight earning opportunities expand and flight redemptions become more challenging, how could this redefine the airline loyalty landscape?
· How can airlines take advantage of currency pooling opportunities through the growing interest in mile exchanges between non-travel programmes?
· How can airlines move beyond traditional flight-based rewards and create tailored loyalty experiences that drive deeper engagement?
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