Steven Greenway | President

Steven Greenway, President, Swoop

Steven has 20+ years of airline, loyalty and advisory experience with emphasis on Low Coast Carriers (LCC’s).  Having worked across the world with start-ups, turnarounds and established leading airlines, Steven is adept at building “something from nothing.”  

With a range of C-Level and Board roles undertaken, Steven’s areas of expertise range from sales and distribution to planning and revenue management, ancillary revenue, E/M-Commerce, Loyalty and Commercial Strategy.

More recently Steven was a founding member and Chief Commercial Officer for Scoot, Singapore Airlines’ successful mid to long-haul LCC, CEO of reward-U, the pioneering LCC loyalty/everyday program of HK Express, and Board Director of Zuji, one of Asia’s leading Online Travel Agencies (OTA’s).
At the start of 2018 Steven joined Swoop, Canada’s first Ultra Low Cost Carrier (ULCC), and a subsidiary of the WestJet Group, as EVP and President. Armed with a deep understanding of ULCC best practices, Steven is leading Swoop on a mission to offer consumers more choice and lower fares to get more Canadians travelling. With first flights scheduled for June 20, Swoop has the unique position of being the only ultra-low-cost carrier in Canada with a strong balance sheet, a modern fleet of Boeing 737-800 aircraft and a management team with deep knowledge of the aviation market.
Steven has a Bachelor of Economics and Bachelor of Political Science.


Aviation Festival - Day 2 @ 12:25

The evolution of the LCC business model: How far can the convergence between LCCs and FSCs stretch before all models look the same?

  • What is the next step in LCC evolution beyond long haul and feeder traffic partnerships?
  • How is the LCC long haul market affecting the pricing strategies of flag carriers?
  • Are there any traditional LCCs left in established markets?
  • To what extent can LCCs compete for business travellers with FSCs?
  • How is digital technology helping LCCs differentiate their products?
last published: 17/Aug/18 10:45 GMT

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