WTTC is the global body that represents travel & tourism worldwide, a sector that generates over 10% of GDP and employs 300 million jobs. Helena is the Vice-President Membership and Commercial at the World Travel & Tourism Council where she is responsible for directing and overseeing membership activities including development of programs, initiatives, and policies. She leads the Seamless Traveller Journey Programme under Travel Security and Facilitation. She joined WTTC in March 2018, appointed as Director Industry Affairs and responsible for the industry relations strategy. Prior to joining WTTC, she worked at Sabre Holdings where she held several positions including Regional Director for Brazil and Director Global Operations at the Sabre Corporation Headquarters in Texas, USA. Helena has built an extensive network within the Travel and Tourism industry public and private sectors, accumulating over 25 years of commercial, operations and global programme management experience, in Latin America, North America, Europe and Asia. Helena volunteers her time as Executive Mentor for the Menttium Corporation.