Erinn began working in Europe in 2010, moving from New York to London with SaaS company Buddy Media, to launch the social media management platform’s first international operation. Focusing on strategic business, she formed senior management relationships with a diverse portfolio of established enterprise clients, including; Unilever, Reckitt-Benckiser, GSK, H&M, Red Bull, Ford and Expedia. She continued to add to that roster of brands following the acquisition of Buddy Media by Salesforce, where she went on to run the various Enterprise business teams for the region. In 2017, Erinn left Salesforce to establish the Uber for Business B2B division (‘U4B’) in Northern Europe, building both SME and Enterprise Teams and establishing the B2B Customer Success operation. Most recently, Erinn ran the Organisations mission (B2B) division at The Business of Fashion, a digital publication serving the trillion-dollar fashion community with in-depth analysis and content sold on a subscription basis. With a passion for the ever-shifting connected digital ecosystem, Erinn specialises in introducing technology and service solutions to complex, multi-national organisations and optimising high-performing sales teams. Erinn has also frequently been called upon to speak at various international conferences and events, including Le Web, DLD, Ad:Tech London, and the Salesforce World Tour. She holds a BBA with honours from Parsons School of Design in New York City, and an MBA with honours from Politecnico di Milano in Milan, Italy. Erinn lives with her 6-year old daughter in Notting Hill, London.