Brian Frissyn | Senior Vice President & Group Marketing Director
Sing-Ed Global Schoolhouse Pte. Ltd. | Singapore

Brian Frissyn is the SVP and Group Marketing Director at Sing-Ed Global Schoolhouse (SEGSH). SEGSH is the education arm of Chip Eng Seng Corporation, a large construction and property group listed on the Singapore Stock Exchange. The Group invests in education from preschool to higher education and in education services, particularly those that leverage technologies in Singapore and internationally. Brian is also the owner of cmoCre8, a strategic marketing consultancy company based in Singapore. Prior to his current roles, Brian spent more than 20 years in various Marketing roles at General Electric, MasterCard, Abn Amro and PageGroup, both in Europe and Asia. Brian also holds a Master in Economics from the University of Antwerp and MBA from Melbourne Business School, University of Melbourne.

Appearances:

EDUtech International Schools 2022 Conference Day 1 @ 14:00

Panel: Enhancing student recruitment through your unique value proposition and an inbound strategy

Using your brand’s value as a core admissions tool in an ever-changing and increasingly competitive landscape
Finding your persona: planning, developing, optimising, and creating content
Underpinning your inbound marketing and admissions strategy with a clear and well-developed unique value proposition

Moderator: Kat Warboys, APAC Marketing Director, HubSpot