Matthew Cruise | Snr Energy Expert
IMPOWER

Matthew Cruise is a Business Development Executive at IMPOWER solar and battery storage, a leading South African Solar EPC specialising in commercial and industrial (C&I) and Category B projects ranging from 1MW to 20MW. With a strong engineering and energy-sector background, Matthew brings practical, delivery-focused insight into what it takes to successfully develop, finance, and execute bankable solar and battery energy storage projects in today’s evolving market. Matthew regularly shares expert commentary on South Africa’s energy transition on the news and through industry platforms, with a particular focus on the price of electricity, EPC execution, grid constraints, and unlocking value for asset owners. He discusses EPC delivery lessons from the field, C&I project dynamics, and the growing financial opportunity for property owners through battery energy arbitrage, highlighting how storage can enhance returns, resilience, and long-term asset value.