Riyadh, 9 - 10 November 2026

Schedule

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Nov 911:40
Conference pass

KEYNOTE PANEL Reimagining the Saudi shopping experience: building a smarter, more connected Kingdom with agentic AI-powered intelligence, personalization and automation

STAGE 1: DIGITAL COMMERCE ARENA

Marwan Tayara, Chief Ecommerce Officer, SACO - Saudi Co. Hardware
Majed Al Tahan, Managing Director & Co-Founder, Danube Online
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
STAGE 1: DIGITAL COMMERCE ARENA
Nov 912:00
Conference pass

PANEL The genesis of frictionless trade: empowering a sovereign merchant economy through Sarie-powered real-time rails

STAGE 2: PAYMENTS PODIUM

STAGE 2: PAYMENTS PODIUM
Nov 912:00
Conference pass

PANEL Optimizing martech stack: driving smarter campaigns with smart tools for maximum efficiency and ROI

STAGE 3: MARKETING TALKS

STAGE 3: MARKETING TALKS
Nov 912:00
Conference pass

PANEL Optimizing martech stack: driving smarter campaigns with smart tools for maximum efficiency and ROI

STAGE 3: MARKETING TALKS
Bayan Kairat, Chief Commercial Officer, Q Motors
Roaa Serhan, Group Marketing Director, ALSAFA United
Adil Tauqir Syed, Chief Growth and Marketing Director, Dettaglioauto
Moderator: Bandar Abdulmajeed, Chief Brand & Marketing Officer, Amsa Hospitality
STAGE 3: MARKETING TALKS
Nov 912:20
Conference pass

KEYNOTE PRESENTATION A cornerstone in digital commerce success: from agenda AI hype to measurable impact and real breakthroughs

STAGE 1: DIGITAL COMMERCE ARENA

STAGE 1: DIGITAL COMMERCE ARENA
Nov 913:00
Conference pass

PANEL The digital infrastructure at speed: enabling hyper-scale digital commerce, from platforms to performance in Saudi Arabia

STAGE 1: DIGITAL COMMERCE ARENA

Kartik Bhatt, CEO, The Kanaa
Qusai Rababa, Director of Operations Performance, Ninja
Ruslan Al-dahleh, Director E-commerce, Tamimi markets
STAGE 1: DIGITAL COMMERCE ARENA
Nov 913:20
Conference pass

PANEL Unlocking direct account connectivity: reducing the cost of acceptance via API-led Payment Initiation Services (PIS)

STAGE 2: PAYMENTS PODIUM

STAGE 2: PAYMENTS PODIUM
Nov 913:20
Conference pass

PANEL Culturally intelligent AI: unlocking the power of localized content with human emotion and AI intelligence

STAGE 3: MARKETING TALKS

Chirin Khawatmi, Chief Brand Officer, Mumzworld
Esraa Abu-Assi, Chief Commercial Officer, Dovacare
William Grundy, Global CMO, Al Waha Duty Free Company – PIF
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
STAGE 3: MARKETING TALKS
Nov 913:40
Conference pass

PRESENTATION Where consumers are won: optimizing last-mile delivery networks for flexibility, efficiency and reliability

STAGE 1: DIGITAL COMMERCE ARENA

Alexey Mednikov, Director of Strategy, Machine Learning and Analytics, ToYou
STAGE 1: DIGITAL COMMERCE ARENA
Nov 914:20
Conference pass

PANEL Where technology meets excellence: elevating omnichannel with tech-powered operation Saaim Aslam, Head of Enterprise Technology, Almosafer, KSA

STAGE 1: DIGITAL COMMERCE ARENA

Ekaterina Gorbacheva, Global Expansion Director, Udora
Abdulraouf Al Nuss, Head of Omnichannel & Marketplace, Al Hatab Foods Co.
Saaim Aslam, Head of Enterprise Technology, Almosafer
Zaqwan Alnabulsi, Director of Operations, 1886
STAGE 1: DIGITAL COMMERCE ARENA
Nov 914:40
Conference pass

PANEL The invisible concierge: preparing merchant gateways for agentic commerce and AI assistants

STAGE 2: PAYMENTS PODIUM

STAGE 2: PAYMENTS PODIUM
Nov 914:40
Conference pass

PANEL Short, social, Saudi: winning audiences with localized video content that resonates and impactful

STAGE 3: MARKETING TALKS

Hassan Yaghi, Head of Retail & Marketing, Puig
Moderator: Bandar Abdulmajeed, Chief Brand & Marketing Officer, Amsa Hospitality
Mohamed Salah, E-Commerce Manger, Al-Dawaa Medical Services Co. Ltd
Abdullah Danbar, Head of Marketing, National General Automotive Co. (NAT)
STAGE 3: MARKETING TALKS
Nov 915:40
Conference pass

PANEL Chats that converts: the next phase of customer engagement with AI-powered business messaging, voice search engines and chatbots

STAGE 1: DIGITAL COMMERCE ARENA

Qais Amori, Chief Digital & Technology Officer, Almosafer (part of Seera Group)
Majed Sidani, Director of E-Commerce for Panda Retail Company, Panda
STAGE 1: DIGITAL COMMERCE
Nov 916:00
Conference pass

PANEL The new era of purchasing power: scaling merchant growth through Sharia-compliant BNPL ecosystems

STAGE 2: PAYMENTS PODIUM

STAGE 2: PAYMENTS PODIUM
Nov 916:00
Conference pass

PANEL Crafting cohesive brand identities across all platforms: leveraging data, AI and smart analytics for personal and consistent campaigns

STAGE 3: MARKETING TALKS

Muhammad Bilal Ajmal, Digital Marketing Manager, Arena Fitness Innovation
Safa Rahal, Cluster Director of Marketing & Communications, Mövenpick Hotels & Resorts
Zinia Alhariri, Director of Marketing & Communications, Radisson Collection
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
STAGE 3: MARKETING TALKS
Nov 917:20
Conference pass

PANEL Stay, earn, belong: marrying omnichannel and loyalty in a connected commerce Kingdom

STAGE 1: DIGITAL COMMERCE ARENA

Muhammad Taimoor Ali, General Manager – GCC & Group COO, Bookme.sa
Julian Morbidelli, Director – Digital Growth & Loyalty, CENOMI
Fadi Serhal, Director of Product Innovation, The Chefz
Anas F. Al-Hazmi, Managing Director, Petromin
STAGE 1: DIGITAL COMMERCE ARENA

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Nov 1011:40
Conference pass

KEYNOTE PANEL The invisible frontier: leading the autonomous Saudi economy through zero-click commerce and AI-embedded payment engines

STAGE 1: DIGITAL COMMERCE ARENA

Rami Rihani, Chief Marketing & Communications Officer, IKEA - Alsulaiman Group
Hussain Ghazali, Chief Technology Officer, Benna
Ahad Hamza Nihal, Chief Marketing Officer, Abdullah Al Othaim Investment Group
STAGE 1: DIGITAL COMMERCE ARENA
Nov 1012:00
Conference pass

PANEL The API-first mandate: architecting composable payment stacks for the 2027 Saudi retail landscape

STAGE 2: PAYMENTS PODIUM

STAGE 2: PAYMENTS PODIUM
Nov 1012:00
Conference pass

PANEL Leveraging AI-powered programmatic platforms to automate media buying, target accuracy and real-time decision making

STAGE 3: MARKETING TALKS

Patra Neel, Marketing Director, Keeta (Meituan)
Hesham Shoula, Marketing Director, Al-Manea
STAGE 3: MARKETING TALKS
Nov 1012:20
Conference pass

KEYNOTE INTERVIEW Refining the digital pulse: driving bottom-line growth via smart-integrated payment flows

STAGE 1: DIGITAL COMMERCE ARENA

STAGE 1: DIGITAL COMMERCE ARENA
Nov 1013:00
Conference pass

PANEL Positioning Saudi as a global logistics powerhouse: pioneering multi-modal logistics and cross-border strategies with smart technology

STAGE 1: DIGITAL COMMERCE ARENA

Hadi Almansour, Head of Logistics, NANA
Mohammed Faizal Kassim Ayoob, Director- Merchandise Buying, Planning and Supply Chain, El-faleh Sports House Co.
Moderator: Arwa Ghazal, Senior Manager- Supply Chain Technology and Systems, Red Sea Global
Tamer Zawati, Vice President - Logistics, Golden Scent
STAGE 1: DIGITAL COMMERCE ARENA
Nov 1014:20
Conference pass

PANEL A digital commerce staple: refining CX strategies from start to hyper-personalized checkouts for measurable value

STAGE 1: DIGITAL COMMERCE ARENA

Anuvrat Gaurav, Regional Director, SellAnyCar.com
Massimiliano Spalazzi, Group Chief Executive Officer, Mumzworld
Mamoun Hmidan, Chief Business Officer, Wego
STAGE 1: DIGITAL COMMERCE ARENA
Nov 1014:20
Conference pass

PANEL Phygital harmony: synchronising the frictionless ecosystem and linking digital wallets with unified experiences

STAGE 2: PAYMENTS PODIUM

STAGE 2: PAYMENTS PODIUM
Nov 1014:20
Conference pass

PANEL Tailoring to local tastes: resonating deeply with Saudi values, traditions and language nuances for advanced engagement and search visibility.

STAGE 3: MARKETING TALKS

STAGE 3: MARKETING TALKS
Nov 1014:20
Conference pass

PANEL Tailoring to local tastes: resonating deeply with Saudi values, traditions and language nuances for advanced engagement and search visibility.

STAGE 3: MARKETING TALKS

Talha Iqbal, Director of Sales and Marketing, Radisson Hotel Group
STAGE 3: MARKETING TALKS
Nov 1015:40
Conference pass

PANEL Keeping up with the trend-driven generation: staying agile in today’s social commerce

STAGE 1: DIGITAL COMMERCE ARENA
Hesham Shoula, Marketing Director, Al-Manea
Talha Iqbal, Director of Sales and Marketing, Radisson Hotel Group
Amal Sghaier, CRM Manager, Nice One
Shamim Akhtar, E-commerce Country Manager, Brands for less group
STAGE 1: DIGITAL COMMERCE ARENA
Nov 1015:40
Conference pass

PANEL The borderless corridor: architecting zero-latency settlement for global Saudi retail

STAGE 2: PAYMENTS PODIUM

STAGE 2: PAYMENTS PODIUM
Nov 1015:40
Conference pass

PANEL Winning loyalty, Saudi Style: the Kingdom’s retention playbook on culture relevance and trust using influencers and community

STAGE 3: MARKETING TALKS

STAGE 3: MARKETING TALKS
last published: 16/Jun/26 10:15 GMT

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Our SCEGA License number is 26/4495

 

Contact us

To sponsor or exhibit contact:
Joseph Ridley
joseph.ridley@terrapinn.com

 

To enquire to speak contact:
Leona Fletcher
leona.fletcher@terrapinn.com

 

Marketing enquiries:
Bryony Whitehead
bryony.whitehead@terrapinn.com

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